This ASR show in August of 2010 marks Empowered Clothing’s first entry into the world of action sports.  We’ve been hard at work since the inception of our brand getting ready for this show.  We are a small group from Phoenix looking to make our mark upon the industry.  Our entry to the action sports industry has started with skateboarding and MMA athletes.  We have already started to sponsor some great athletes that embody the Empowered Clothing way of life.  Empowered Clothing’s mission statement: To empower through positive thinking.  Our clothing line consists of men’s and women’s casual streetwear that is adorned with our artwork along with positive phrases.  Our most popular phrase has been “Live On Purpose”.  In turn we will continue to adapt that phrase to many of the action sports, such as “Ride On Purpose”.  We’d like to make a quick introduction of our team.  Javier Gamboa is the founder of Empowered Clothing.  A former baseball player with 3 great kids is the brains behind Empowered Clothing.  He has come up with most of our phrases, and continues to point the brand in a positive direction.  He wants to create a brand of clothing that parents are proud to have their kids wear, and to be able to inspire others to greatness.  Chuck Crouthamel III is our Co-Owner.  Chuck is the one that keeps us all grounded, and down to earth.  Without Chuck’s direction and input, none of us would be here collaborating to bring you our new brand.  Drew Vertes is our first sales representative.  His positive attitude and ambition are vital to this company’s success.  And last, but not least is myself, Tommy Pierucki.  I am the face of our online presence, handling the architecture of the Empowered community.  From Facebook to Twitter to YouTube to blogging, I will be handling it all.  Empowered Clothing is an idea that I can truly believe in.  Its positive message, and sense of family and community is a can’t miss.  We all look forward to exhibiting at our first ASR show, which will hopefully be the first of many to come.

One of the most important parts of starting a new company is building a community, and what we are looking to do is connect with people. Our goal is to show people why and how someone is or was empowered by our mission statement. “To empower through positive thinking.” – Empowered Clothing Mission Statement. Our clothes all have a positive phrase on them. What good is the phrase if we can’t show some empowerment with these great phrases?

The first phrase that we came up with is our most popular. The “Live On Purpose” phrase is the foundation on which this company was built. This phrase has such a great meaning to so many people, and can be interpreted by anyone. “Live On Purpose” stretches across the boundaries of action sports and can be filtered into real, everyday life. Purpose is such a strong word. In our office, we have “Work on Purpose” on our walls as an everyday reminder of what we’re doing and why we are here.

Are you an athlete that lives and trains by one phrase? What inspires you? What keeps your outlook positive? Are you training on purpose? We want to know about it. We want to hear all about it. Whether you tell us in email or video, we want to share your story with the world. Send your response to tommy@empoweredclothing.com. Show us why or how you feel empowered by one of our phrases, or one of your own. Maybe we’ll put it on a t-shirt one day. We want to share your story via Facebook, Twitter, YouTube and more.

Dominic Tanner from Empowered Clothing on Vimeo.

Dylan Thomas is all of 13 years old. He is an avid skateboarder, and wanted to be sponsored by somebody. He called around and around to different companies asking for sponsorship. Finally he found us. He called us. Not his mother or father. He called us. He got a hold of Javier. Javier took his phone call and listened to what Dylan had to say. He thought that it was pretty cool that a kid that was only 13 years old was calling around for his own sponsorships. Sponsorship granted. What does Dylan get out of this? He gets his own custom airbrushed deck with his name on it, along with our logo. Pretty cool if you ask me. Take a look at a few photos we took while he was here, and the video we put together.

Dylan showing off his new deck with founder, Javier Gamboa.

Dylan & Tommy hanging out on the Empowered couch.

Dylan had to get in some skating on his first visit to the Empowered office.

Dylan rippin' it!